New Online Auto Marketplace Reaches Landmark
June 17, 2009
DALLAS — AutoBidsOnline.com, a recently launched new-car research and buying Web site, announced Wednesday that it hit a major traffic milestone earlier this month.
Less than 40 days after its debut, the site celebrated its 1,000th unique visitor on June 4.
"Even in the worst auto market in generations, there are still more than 10 million consumers who will buy a new car this year," pointed out Jeff Cook, co-founder and company president. Cook and his team are also the founders of CyberCalc, a proprietary leasing software application for franchised dealers, credit unions and independent lessors.
"We launched the site in the wake of the Chrysler and GM bankruptcies, yet still managed to beat our wildest expectations," he continued. "Our research indicates consumers remain interested in buying new cars but have grown wary of the traditional dealer sell."
Basically, parent company DJ Automotive Information Services — which developed CyberCalc — has started a new online auto sales community. It is composed of AutoBidsOnline.com — which allows consumers to access pricing, rating and reviews — and BuyerBidsOline.com, a site where dealers receive online leads.
And in less than two months since introducing AutoBidsOnline.com, Cook said he has already received positive responses from dealers and leasing companies.
"Dealers are literally inundated with unqualified leads from other online lead generation sources. The other sites encourage consumers to request a ‘free' dealer quote," Cook commented. "They then sell the consumer's contact information to a number of dealers who compete with each other just to get the customer on the lot.
"Even the best Internet departments close fewer than one in 10 traditional Internet leads. Most do not approach one in 20," Cook shared. "Online tire-kickers, teenagers and otherwise mildly interested shoppers make up the bulk of the current generation of online leads.
"AutoBidsOnline.com was designed to make the buying process more pleasant for the consumer while providing seriously interested buying leads to the dealer," he added.
One leasing company, in particular, applauded AutoBidsOnline.com for its efficient services.
"This is set to turn new car sales on its ear," stated Mike Hernandez, president of D&M Auto Leasing in Grand Prairie, Texas. "We sell and lease more than 6,000 cars a year and have been troubled by the poor quality and inefficiency associated with traditional online leads.
"These guys have developed a way to bring buyers and sellers together with their cost-effective, efficient and easy-to-use Web sites," he concluded.
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