Lower payments, shorter trade cycles, improved credit markets and increased sales pressure from the OEM's are all contributing to push vehicle leasing back into the forefront of consumer automotive finance.
Our friend Jennifer Reed of Cherokee Publishing just posted an article "Leasing Opens Back Up as Automakers Seek Higher Sales" that details everything going on in the current auto market.
Just as American car buyers flocked back to "gas guzzlers" when gas prices dropped below $4 per gallon, leasing has always been poised to rebound.
What the article does not touch upon however, is how will the banks respond as OEM's captive finance companies grab more market share through subvented leases?
They would be smart to look at pre-owned leasing. The current wholesale markets are strong and there is virtually no competition - especially from the deep-pocketed OEM's.
Additional leasing resources can be found online at the National Vehicle Leasing Association.
Tuesday, June 22, 2010
Tuesday, June 1, 2010
Negotiate At Dealership Or Go To The Dentist?
Our friends at Auto Remarketing are reporting about a recent Microsoft survey focused on the buying habits, expectations and preferences of Millenials - the newest generational demographic made up of buyers 18-29 years of age.
Respondents were asked a series of questions including their thoughts about making a choice between negotiating at a dealership or going to the dentist.
http://digg.com/d31SgeB
Which do you think they overwhelmingly chose?
Respondents were asked a series of questions including their thoughts about making a choice between negotiating at a dealership or going to the dentist.
http://digg.com/d31SgeB
Which do you think they overwhelmingly chose?
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